Context —
Aachen’s city centre is undergoing a mobility transition. After decades of car-centred urban development, the city is working towards a lively and liveable centre with fair, safe and accessible transport for everyone. The Department of Urban Development, Planning and Mobility Infrastructure is implementing concrete measures to reshape mobility in the city centre.
Impact —
The goal was to develop a clear and simple narrative capable of explaining a complex and technical mobility plan. A scrollytelling platform translated the strategy into a web-based story, using scrolling, short key messages and illustrated examples to make the city’s goals and concrete actions understandable for residents.
Design —
Individual characters and their journeys through the city centre guided the narrative. Using an interactive map, their routes were explained step by step—on foot, by bike, by public transport or by car—showing how the city centre becomes more accessible and ready for a climate-resilient future. The project focused on the communication strategy and digital scrollytelling platform, and also included printed media such as posters and flyers.