Context
For the participation campaign for the future of Aachen’s city centre, a communication concept was developed for the Bürgerintreff—an open space for exchanging ideas and discussing the city’s future. The project combined conceptual and graphic development with a wide range of communication formats.
Impact
The campaign made complex urban topics accessible and invited residents to actively engage with the future of their city centre. It included all illustrations and communication formats, such as posters, flyers, a website and social media content, as well as a spatial concept for the Bürgerintreff. In the space, visitors could evaluate and comment on different depictions of the city centre’s strengths and opportunities.
Design
The visual narrative was led by a series of characters with whom the people of Aachen could identify in a humorous and playful way. A hand-drawn aesthetic created an emotional, colourful and detailed look that connected seamlessly with the city’s existing brand identity.