Context
New Shit! is a new, monthly literary open mic in Amsterdam welcoming queer and trans writers to read their poetry, prose, and creative works in progress. The task was to create a logo and a basic, low-budget, quick-and-dirty brand identity for the event.
Impact
The identity embraces a DIY and independent publishing look, combining literature and queerness into a playful, accessible visual language. Designed mainly for digital publication, it gives the event a recognisable presence while staying flexible, fast, and affordable.
Design
The result includes a series of logo variations, from favicon to word-and-image mark, as well as a small illustration used as the cover image for flyers. The graphic language is intentionally rough, immediate, and handmade, reflecting the open, experimental spirit of the event.