In collaboration with Urban Catalyst, I developed the narrative and communication plan for Aachen’s new inner-city mobility concept. The project promotes more sustainable and ecological ways to access the city center. The communication is built around a set of illustrated local characters who guide viewers through different mobility options such as bicycle, car, bus, tram, and walking. Each character offers a unique perspective on the advantages of the new plan. Presented through a digital platform using scrollytelling, the project translates complex urban planning ideas into an accessible and engaging story for the citizens of Aachen.