Context
The Smart City Academy is a further-training and knowledge-transfer programme supporting municipal staff in developing sustainable, public-interest-oriented smart cities and regions. It connects municipalities, enabling the exchange of experiences and practical knowledge across topics such as urban development, mobility, digital infrastructure and the economy.
Impact
A central selling illustration was developed to communicate the Academy’s purpose in a simple, memorable way: municipalities sharing knowledge and experiences, discussing smart-city solutions, and reflecting these insights back to other municipalities. The visual became a reusable key image for the project’s communication.
Design
A series of additional graphic elements was created to represent specific sub-topics within the programme. Templates for presentations and internal and external documents were also developed, establishing a coherent and flexible visual system for the Smart City Academy.