Context —
Commissioned by the municipality of Weißwasser and led by Urban Catalyst GmbH with brethdelacalle Architekten, the project supports the city’s integrated urban development concept INSEK. It addresses demographic change, economic restructuring and the energy transition through a strategic framework for the next 10–15 years, shaped by extensive public participation.
Impact —
Complex urban challenges and strategic goals were translated into a coherent, accessible visual identity. The design includes a colour system, typography and flexible layout structures for print and digital formats, forming the basis of a communication campaign that is recognisable, bold and approachable, while remaining trustworthy and professional.
Design —
A central feature is a series of illustrated animal characters inspired by Weißwasser’s surrounding landscape. Each character represents a key development theme, making strategic priorities tangible for residents, politicians and participants. The city’s well-known tile art also informs the visual language: its grid structure runs through the illustrations and key visuals, grounding the campaign in a strong local identity.